Worked with writers and editors to engineer compelling digital experiences, from initial pitch to final presentation
Built dashboards and reporting tools for editors to track the reach of their stories and discover trending topics
Developed new opportunities for revenue, including ad placements and sponsored newsletters, to increase advertising partnerships
Grew digital audience 30% YoY in first and second year
Collaborated with hundreds of newsrooms across the country to develop roadmaps and launch digital products including newsletters, multiplatform storytelling, and new ventures
Created internal reporting tools for senior leadership to track newsroom performance and story metrics in one place
Wrote and received a Google News Initiative grant for furthering audio storytelling in local newsrooms
Designed and engineered a WordPress-based product to streamline the creation of longform digital storytelling and native advertising
Trained dozens of newsrooms on best practices for longform storytelling, and provided technical support for launching projects
Worked with a team of investigative reporters and editors to produce nationally-distributed, interactive investigative projects